AI Sales co-worker for complex B2B sales
Be the best salesperson.
Every opportunity.
DealCraft does the research, preparation and analysis work throughout the sales cycle. It draws on proven sales methodologies and your own value propositions. Your team walks into every conversation sharper.
“DealCraft is not an autonomous SDR. It is not a generic copilot. It is your specialist AI sales co-worker that reasons the way the best salesperson would, across every stage of every opportunity.”
Why DealCraft matters
The gap between the best sellers and everyone else is a systems problem.
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Sellers are asked to master an enormous range of skills all at once, such as product knowledge; qualification discipline; insight construction; stakeholder management; objection handling; negotiation; and forecasting. Working memory is limited and new learning competes with old habits.
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What separates high performers is well understood, but the challenge is how to make it stick. The Ebbinghaus forgetting curve shows new learning drops away steeply within days unless it's reinforced, for example using spaced repetition techniques.
Many firms recognise the benefits of structured coaching and genuine accountability for applying new skills. In practice they find it difficult to sustain with many competing priorities.
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Generic AI tools are helping your sellers write faster. They are not helping them sell better.
Whilst they offer a powerful capability, the salesperson is required to craft the right prompts and provide the right context. Most don’t have the time or knowledge and, even if they did, the generic AI tools are not grounded in proven sales methodologies. They do not know how to structure the right output for the right moment in the sale.
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It's a specialist AI sales co-worker grounded in your own value propositions, drawing on the principles behind the world's most widely used sales methodologies to handle the research, qualification, insight construction, and follow-through at every stage of every opportunity.
By carrying the analytical and preparatory work that has traditionally consumed most of a salesperson's time, it leaves them with less to manage and more room to develop and apply the skills that actually make the difference. Those human skills that happen in the conversation: listening; managing objections; building rapport and trust; reading the room; and understanding the buyer's real priorities.
The DealCraft Platform
Let DealCraft do the hard work for you.
DealCraft works across the full lifecycle of every sales opportunity. All the information about the opportunity is captured, and the Assistant orchestrates more than 30 specialist agents covering research, qualification, insight, messaging, coaching and account planning. It draws on your Company Brain so every output stays grounded in your firm's own positioning and differentiators rather than generic claims. The Company Brain gets smarter over time.
DealCraft does the research, preparation, and analysis work. Your salesperson owns the conversation.
Before the conversation
- Research the prospect and stakeholders
- Identify the signals that matter
- Prepare the deal plan
- Construct insight-led messaging
- Build a structured meeting narrative
During the conversation
- Judgment and adaptiveness
- Reading the room
- Handling real objections
- Understanding requirements
- Earning commitment
After the conversation
- Process what happened
- Map stakeholder communication style
- Update the deal plan
- Refresh qualification
- Prepare the follow-up
Solutions
Create an unfair sales advantage.
DealCraft is built for complex B2B sales. It empowers your team with advanced insights and consultative sales methodologies on every sales opportunity and through the entire sales cycle.
Enable your team to think and act like the best.
On every deal, at every stage, with every buyer.
What it Delivers
01
Stronger propositions
Most firms have invested in developing their positioning. The problem is that it doesn't always survive the reality of a sales conversation, instead often replaced by generic capability statements. DealCraft anchors every output in your firm's own positioning so your proposition is delivered consistently by every salesperson, every time.
02
Better preparation. Better outcomes.
The quality of a sales conversation is almost always decided before it begins. The best salespeople arrive knowing what the buyer is wrestling with, who matters in the room, and what the conversation needs to achieve. DealCraft makes that quality of preparation available to every salesperson on every opportunity.
03
Accurate forecasting
The best performers qualify more honestly than everyone else as they resist optimism. DealCraft applies this same honest discipline to every opportunity, identifying what's genuinely known, what's assumed, and what still needs resolving, so forecasts reflect genuine evidence and effort goes where it matters.
04
Consistent visibility. Confident leadership.
DealCraft applies the same qualification discipline to every opportunity, surfacing where a deal is missing real information about the buyer, their priorities, and their stakeholders, before a seller qualifies too loosely and pushes it to close too early. That visibility frees manager time for the coaching that closes those gaps.
05
Focused, effective sales training
DealCraft limits what sellers must personally master, making genuine mastery of the human skills that win new business structurally achievable. The skills that actually decide conversations and progress opportunities can get the focused development they deserve, such as listening, questioning, handling resistance, and earning commitment.
06
Effort goes where it's winnable
Better conversion starts with better inputs: richer, better-prepared conversations from the outset; qualification discipline applied at every stage so effort goes to winnable deals; and proven sales methodologies applied consistently by the whole team, not just your best performers. The intended effect: fewer generic conversations, better-targeted effort, and a shorter sales cycle.
Six ways the gap closes
“DealCraft is the first tool we have ever deployed that we haven't had to push on our sales team.”
Sam Page — CEO, 7DOTS / Co-founder, DealCraft
DealCraft is built by people who have lived inside the gap it closes.
Our founders spent careers in sales, sales leadership, and the sales training industry watching the same pattern repeat. The training was good. The methodology was sound. The results never held.
When generative AI became accessible, we already had significant hands-on experience with large language models and agentic systems. We saw a structural answer to sustain performance improvement. We built DealCraft and tested it inside a growing digital transformation agency.